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Since graduating from the London College of Fashion with 1st Class honours, Robert (Bert) Elford has enjoyed a great deal of success as a commercial fashion designer. He has created garments for Ted Baker, Penguin, Joystick junkies and designed key pieces that were shown in London based designer Nico-D's London Fashion week show.
With 2010 fast approaching, Bert's attention has now turned to creating his own namesake company . His desexualized digitized graphics work playfully with unisex simple oversized silhouettes, to create discordant aesthetic for a brand new decade. Bert's work has a heavy political subtext, influenced by post modern humanism and counter cultural thinking. Which in it self is a nod to his greatest design influence and life long hero Vivienne Westwood. Other key influences include the film director David Lynch and the nightmarish paintings of Sir Francis Bacon.
© 2009 Bert Elford . All rights reserved
